Pay Per Click Advertising, also known as PPC, is an Internet model that helps you advertise your business through the major search engines. You are charged a small pay per click fee. The fee varies according to which keywords you use, and this type of advertising has been known to work well in the past.
However, as with any other way of marketing today, Pay Per Click Advertising comes with its own set of pros and cons. Read on below for a few of them.
The Pros Of PPC
One of the biggest benefits of PPC is that you will see an increase in the traffic to your website almost instantly. It’s easy to set up an account and can usually be done in a matter of hours. Once the account is set up, you bid on the keywords you want and begin. When someone clicks on your site, you will be charged for that click, so your results can be almost instantaneous.
Easy To Target A Specific Region
PPC advertising makes it easy to target the region you want to reach. For example, you aren’t going to target car buyers in Atlanta, GA if you want to reach car buyers in Los Angeles, CA instead.
Easier To Position Your Ads
If your ads are coming from a PPC campaign, then they will be put in the sponsored section of the search results that come up when a visitor puts your keywords into the search engine of their choice. The conversion rate for people who are shopping that turn into buyers because of PPC advertising is double what it is for ads that aren’t sponsored.
Cons Of PPC
Pay For Every Single Click
It’s possible to run a PPC campaign no matter how little, or how much you are making, there is no limit. However, you still have to pay for every single click whether that shopper turns into a buyer on your site or not. This turns a lot of businesses off because they feel that they are wasting money, when in reality they aren’t.
Stopping The Campaign Can Be Hard
Beginning a Pay Per Click Advertising Campaign is really simple. However, once you decide to stop it or run out of money to pay for clicks, your ads will disappear, and you will be right back where you started from. It is important to remember that your percentage is going to drop by whatever amount the campaign was bringing in, so you need to adjust for that.
These are just a few of the pros and cons of Pay Per Click campaigns. Remember, people go to search engines to find what they need on the Internet. Whether it’s Google, Bing, or another search engine, keywords are needed so that they can find the right product.
Weigh the pros and cons, do research and then make an informed decision as to whether PPC advertising is the right choice for you and your business needs.